For most of the commonplace, high-frequency use cases like booking a cab, ordering food, replying to emails, etc., we will integrate our SDKs on apps by working on developer relationships. We have positive feedback on the approach from the DevRel team at IndusOS (owned by PhonePe), which has already integrated with 300k apps that cover over 95% of use cases. We will hire from this team to inherit their relationships and playbook.

To answer why developers will integrate our SDKs into their apps, here's how our thoughts have shaped up so far:

1. Being CDA and therefore mattrOS compatible will help developers unlock deep AI capability and reduce user adoption friction by helping them use our multimodal interaction as the app front-end for text, visual, and voice interaction. Even if the big players like Zomato and Uber show reluctance or drive a hard negotiation, our dependency on them is reducing every day as people will care less about the app brands and more about the actual fulfillment that their next best alternatives can also offer. 

2. Initially, we will charge ZERO commission from developers to accelerate onboarding while making the SDK as easy and low-effort to integrate as possible. As we're building on Android open-source, the same Android apps with our SDK integration will work on the Agent Store and phones - we will ensure the integration isn't more than a day's tasks for the dev team. Beyond this, app developers will be able to test agentic AI capabilities without having to build, test, deploy, and manage them entirely on their own.

3. We are following the Indus Appstore playbook - they onboarded 200k+ apps across 45 categories and 2m+ installs; we are already in touch with the key people who drove it at Indus/PhonePe.

Currently integrated with Gmail, Google Contacts, Google Maps, Google Calendar, Booking.com, and Amadeus APIs (provides software for the global travel and tourism industry)

As our mattrOS will be paired with the antimattr mobile device to be used by consumers, we will proceed as follows:

1. Create the mattrOS with smaller app and AI agent capabilities, integrating with readily available APIs, protocols, and agents (exactly the reason we are building Dia) while simultaneously reaching out to app developers for integrations.

2. We will launch 1-2 prominent agents like:

   • an email and Google Calendar assistant

   • a grocery and food management assistant

   • or others as initial consumer offerings to start getting user feedback on the AI interaction, usability, and validate our vision before launching the complete OS and device

3. We will start monetizing Dia once we have a substantial number of users on the app.

4. Meanwhile, the Partnerships and DevRel team will work on onboarding app developers once our mattrOS and Agent Store stable beta versions have been built

5. We will also have onboarded 500-1,000 top apps and agents across categories when we launch the mattrOS v1 in early 2027.

6. We will position ourselves as a limited-edition, aspirational mobile device available to only 100,000 people in the first version, helping us drive value and FOMO among early adopters of tech. This will be a brand-building and storytelling challenge, and we've already started making progress on this front at www.letsbuildthefuture.com

We have a few developers contributing, this is more in terms of people moonlighting for no consideration to help us build mattrOS because they believe in the vision. We have experienced folks from Ather, Qualcomm, Nvidia, and Jio helping us. There are also young working professionals - engineers and product managers who are contributing.

Our existing prototype can currently do the following as shared earlier:

• multi-application use cases across emails, calendars, maps, and Summarizing Emails, Scheduling a Physical Meeting

• integration with a clone cab app that works on the Booking a Cab

• plan and book your travel like flights and Searching for a Hotel

• we are working on more use cases

As of now, our current priorities are:

• building the early prototypes

• validating with developers and potential end users

• hiring a solid hardware and hardware integrations founding team

• raising funds to build the mattrOS

Early user feedback on our demos is a sense of urgency and wow factor among test audiences at ISB, KIIT, the top brass at the Advertising Club of Bangalore, and the smaller groups of people we have shown the demos to.

As of now, apart from Apple Intelligence and Google Gemini, there are players like T-Mobile which has tied up with Perplexity to launch an AI phone with a similar value proposition.

We also have players like Huawei with the new HarmonyOS and even smaller players like Nothing Phone (by former OnePlus co-founder Carl Pei) who will surely work on developing a similar capability, albeit through different routes.

Our differentiator to stand out and create a winning position will be the following:

1. Premium positioning - we will position antimattr as a premium, limited-availability prosumer and consumer device brand, with consumers having to sign up and pay a percentage before launch for only a total of 100,000 devices in the first run.

2. Instead of competing in the large consumer market with 1,000s of other budget and mid-market devices which are trying to be the device for everyone our focus will be building a niche premium brand that commands an average of $1,500 per device for 100k mattr phones will yield $150 Million in revenue by capturing a ridiculously small portion of the market. GTM in the US, EU, and Aspiring India - Out of the 100,000 devices, we will aim to sell over 75% outside of the Indian market in the EU and US to discerning customers who are more willing to try the latest new tech available in the market.

3. Apple Intelligence and Gemini are currently limited by their own architecture and technical debt in the race to achieve AI-led capabilities at the OS and application levels. Apple has already announced that Siri may not get conversational ability till as late as 2027. We can move faster and with a niche focus, create a tiny sliver of a wedge to position ourselves.

4. Category creation and upliftment - the existence of large leading incumbents will actually help create a category of consumers learning to use truly intelligent AI phones and other devices, changing how we're currently trained to use phones gradually. This will help us ride the wave as a differentiated brand without having to spend alone building these new habits and behaviors.

The primary target for the 100,000 devices initially would be the English-speaking markets across the globe, predominantly the US, UK, and India (top 1%).